Stand Design

How it works

An exhibition stand has one job: stop the right people mid-aisle. We design for sightlines, traffic flow and conversation, then detail it so it can actually be built to your budget and your deadline — whether the show is in Dubai, Europe or North America.

Before we draw anything

What we need from you to start

A stand design starts with six things, and the more of them you have, the sooner you get a drawing worth costing: the show, your stand number and size, the height limit the organiser has set, a budget range, the products that must be seen, and how many private meetings you need to hold at once.

If you only have three of those, send three. The rest we can work out with you, and the organiser’s exhibitor manual usually answers the technical ones. What we cannot design around is a brief that does not say what the stand is for — a stand built to launch a product looks nothing like a stand built to hold forty scheduled meetings.

Budget is the one people withhold, and it is the one that helps most. A range is enough. It decides whether the answer is a custom build, a modular system dressed to look bespoke, or a double-deck — and being told the range up front means you see one design you can afford rather than three you cannot.

Designing for the aisle

A stand has about three seconds

Someone walking an aisle gives your stand roughly the time it takes to pass it. In that time they decide whether to turn in. Everything about the design is arranged around that: what is legible from twelve metres, what is legible from three, and what is only legible once they have stopped.

That means the fascia carries the one thing you want known, not a paragraph. It means the product that earns attention sits at the open edge, not at the back where it is safe. And it means an open frontage, because a stand with a counter across its opening reads as a barrier and people walk past barriers.

The other half of the job is the conversation that follows. Somewhere to stand without blocking the aisle, somewhere to sit if the conversation gets serious, and a closed room if it gets commercial. A stand that stops people and then has nowhere to put them wastes the thing it just achieved.